![]() With no other competition remaining, Diamond has little incentive to lower prices or pursue dramatic changes to its business model. That forces many owners to be conservative with their orders and makes it that much harder for unproven creators and franchises to gain a foothold in a system where Batman and Spider-Man are the safe bets.ฤก01 Images Publishers face their own problems in the Diamond era. Unlike the older newsstand distribution system the industry used to rely on, in this direct market system unsold comics generally aren't returnable, so they become money lost for shop owners. Most of the actual risk, critics say, is borne by comic shops, whose owners must pick and choose books they think will sell to their customers. ![]() It's a system that has been regularly criticized over the years for benefiting Diamond itself more so than publishers or stores. The publishers release solicitations for upcoming books (generally three months ahead of release) and store owners place orders through Diamond, which handles the actual shipping of those books. Diamond is essentially the middleman between publishers and comic shops. Why Did DC Leave Diamond?For roughly the past 25 years, Diamond has been the sole distributor for the vast majority of comic book publishers such as Marvel Comics, DC Comics, Image Comics and more. To explain why, we've turned to several industry figures for a better perspective on why DC's latest business move is a game-changer. ![]() In a year full of huge shake-ups at DC (including the ouster of Co-Publisher Dan DiDio), this might just be the most significant change yet. ![]()
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